OpenClaw for Real Estate Agents — AI Automation for Realtors

Real estate is a relationship business with a ton of administrative overhead. OpenClaw doesn't replace the relationships — it handles the admin so you can focus on them. Here's how to set it up for a real estate workflow.

Set Up Your Real Estate Context

Create a REALESTATE.md in your workspace:

# REALESTATE.md — Real Estate Business Context

## My Markets
- Primary: Austin, TX metro
- Secondary: Suburbs (Round Rock, Cedar Park)

## Specializations
- Residential resale
- First-time buyers
- Investment properties (single-family)

## CRM: Airtable (base: appXXXXXXXX)
## MLS Access: HAR.com (credentials in .env)
## Email: Resend via hey@myrealestate.com

## Follow-Up Schedule
- New leads: contact within 5 minutes
- Active buyers: weekly check-in
- Past clients: quarterly touch

Lead Response Automation

openclaw cron add \
  --name "hex-lead-response" \
  --schedule "*/5 * * * *" \
  --agent main \
  --task "Check for new leads in Airtable with Status='New'. For each new lead: research their inquiry property if a specific address was given. Draft a personalized response acknowledging their interest. Post the draft to #leads in Slack for my quick approval before sending."

Market Report Generation

openclaw cron add \
  --name "hex-market-report" \
  --schedule "0 8 * * 1" \
  --agent main \
  --task "Generate a weekly Austin real estate market update: research recent Zillow and Realtor.com data for Austin metro. Find: median list price, days on market trend, inventory levels. Write a 300-word market summary in my voice (see REALESTATE.md). Post the draft to #content for me to review and send to my email list."

Listing Alert System

openclaw cron add \
  --name "hex-listing-alerts" \
  --schedule "0 8,12,16 * * *" \
  --agent main \
  --task "Check for new listings in Austin that match these criteria: 3+ bed, 2+ bath, under $500K, listed in last 12 hours. For each qualifying listing: extract address, price, key features, and Zillow link. Post to #new-listings in Slack."

Client Follow-Up Scheduler

openclaw cron add \
  --name "hex-follow-ups" \
  --schedule "0 9 * * 1-5" \
  --agent main \
  --task "Check Airtable for clients with FollowUpDate=today. For each: draft a personal follow-up message based on their status and last interaction notes. Post the drafts to #follow-ups for my review. Mark each as 'Pending Send' in Airtable."

Open House Coordination

"Set up everything for Saturday's open house at 123 Main St:
1. Create a signup sheet in Google Sheets
2. Draft a Canva-ready flyer description
3. Write social media posts for Instagram and Facebook
4. Set a reminder for Friday at 3pm to confirm setup"

Post-Closing Client Nurture

openclaw cron add \
  --name "hex-client-nurture" \
  --schedule "0 9 * * 1" \
  --agent main \
  --task "Check Airtable for past clients with CloseDate within the last year. Draft a monthly value-add message for each (home anniversary, market update for their neighborhood). Post drafts to #nurture for review."

Want the full OpenClaw setup guide? The OpenClaw Playbook covers everything — $9.99.