OpenClaw for Auto Dealers — Automate Lead Follow-Up, Inventory

Auto dealers live and die by follow-up speed. The first dealer to respond to a web lead wins the deal 50% of the time. OpenClaw makes your dealership the fastest responder — 24/7, no missed leads, no dropped balls.

Lead Follow-Up Automation

# Triggered immediately when new web lead arrives:
1. Send response within 60 seconds:
   "Hi [Name]! Thanks for your interest in the [Year Make Model].
   Checking on current availability and pricing for you now.
   Quick question — buy outright, finance, or lease?
   — [Salesperson], [Dealership]"

2. Notify salesperson via Slack: "New lead: [Name], interested in [Vehicle]"

3. Follow-up sequence (if no response):
   - Day 1 (4h later): Vehicle availability update
   - Day 2: Customer review or social proof
   - Day 5: Personalized "still thinking about it?" message
   - Day 10: Value-add content (financing calculator)
   - Day 21: Final check-in before removing from active sequence

Inventory Alert System

# Daily inventory check:
1. Pull current inventory from DMS (CSV export or API)
2. For each customer with saved search criteria:
   - Match against new arrivals
   - Alert if match found
3. Flag aging inventory (> 45 days): alert sales manager
4. Detect price-reduced units: trigger outreach to interested contacts

Service Department Reminders

# Monthly service outreach:
1. Pull customers with last service > 6 months ago
2. Filter by: service type, mileage estimate, recall eligibility
3. Send personalized reminder with available appointment times
4. "Reply with your preference or call us at [number]"

# Recall notifications:
Immediately alert all affected vehicle owners with:
Recall description, repair timeline, service center hours

Trade-In Pipeline

# Trade-in inquiry workflow:
1. Customer submits trade-in form
2. Agent requests photos and mileage confirmation
3. Runs KBB value estimate lookup
4. Sends initial value range
5. Books appraisal appointment
6. Sends preparation tips

Post-Sale Nurture

# Post-purchase follow-up:
Day 3: How is the new vehicle treating you? survey
Day 30: Service introduction + first oil change reminder
Day 365: Anniversary message + lease/finance renewal check
Day 1095: Trade-up campaign for likely-to-trade customers

SOUL.md for Auto Dealer Agent

# SOUL.md
You represent [Dealership Name] — [brand] dealer serving [region].
Tone: helpful, knowledgeable, no-pressure.
Never: quote final pricing without GSM approval.
Never: make binding commitments on trade-in values.

The OpenClaw Playbook ($9.99) includes dealership-specific templates, CSI improvement workflows, and a complete lead management pipeline you can deploy in a weekend.