How to Use OpenClaw for Social Proof Automation — Collect,

Social proof is a conversion multiplier — but collecting and publishing it consistently is manual, slow, and always deprioritized. OpenClaw automates the entire pipeline: request, collect, curate, publish, distribute.

Step 1: Automated Testimonial Collection

# Triggered 14 days after purchase:
Send personalized outreach:
"Hey [Name]! It has been a couple weeks since you started with [product].
How is it going? If you are open to it, even a quick line about your
experience would mean a lot — and helps other [role]s find us.
[Typeform link]"

Follow-up sequence:
- Day 14: Initial request
- Day 21: One gentle follow-up only
- After response: trigger thank-you + any incentive

Step 2: Multi-Channel Collection

# Daily scan for organic praise:
1. Search X for positive mentions of your product
2. Monitor Slack community for praise messages
3. Parse incoming emails for compliments
4. Check support tickets with CSAT score >= 9

For each piece: ask permission to use as testimonial
Tag as: use_case, role, outcome, channel

Step 3: AI-Powered Curation

# Testimonial scoring rubric in AGENTS.md:
Score each testimonial 1-10 based on:
- Specificity: mentions specific feature or outcome? (+3)
- Credibility: includes role or company? (+2)
- Outcome: quantified result like "saved 5 hours/week"? (+3)
- Length: 2-4 sentences sweet spot (+2)

Minimum score for publishing: 7
Flag 9-10 scores for hero testimonials and case study follow-up

Step 4: Publishing Pipeline

# Auto-publish approved testimonials:
1. Format for website (structured JSON)
2. Append to public/testimonials.json
3. Trigger Vercel/Netlify deploy via webhook
4. Update testimonials/log.md with timestamp

# Social proof content calendar (weekly):
Monday: Share best testimonial as X thread
Wednesday: LinkedIn post
Friday: Add to email newsletter footer

Step 5: Case Study Pipeline

# For testimonials scored 9-10:
1. Research the customer's company
2. Draft case study outline: challenge > solution > results
3. Send to customer for review with pre-filled details
4. Offer incentive: co-marketing, backlink, discount
5. Publish + announce across all channels

The OpenClaw Playbook ($9.99) includes the complete social proof system — collection templates, curation rubrics, and a publishing workflow that keeps your testimonial library fresh automatically.