How to Use OpenClaw for Review Management — Monitor, Respond and

Reviews are revenue. A one-star drop on Google can cost you 10% of new customers. Most businesses respond slowly or inconsistently because review management is nobody's full-time job. OpenClaw makes it systematic.

What to Monitor

• Google Business Profile: Highest impact for local businesses
• App Store / Google Play: Critical for mobile apps
• G2 / Capterra: Essential for B2B SaaS
• Trustpilot: High visibility, consumers check it
• Reddit / Twitter: Informal reviews that can go viral

Step 1: Set Up Review Monitoring

# In HEARTBEAT.md — Every 4 hours:
1. Check Google Business Profile API for new reviews
2. Check App Store RSS for new reviews (iTunes RSS API)
3. Check G2 for new reviews via web scrape
4. For each new review:
   - Store in reviews/[source]/[date]-[reviewer].md
   - Score sentiment: 1-5 scale
   - Flag if rating <= 2: CRITICAL
   - Flag if rating >= 5 and mentions features: HIGHLIGHT

Step 2: Automated Response Drafts

## 5-Star Response Template:
"Hi [Name], thank you so much for the kind words!
[Reference specific detail they mentioned].
Really glad [specific outcome] worked well for you!"

## 1-2 Star Response Template:
"Hi [Name], this is not the experience we want for our customers.
[Acknowledge the specific issue].
Could you reach out to us at [email] so we can make this right?"

Rules:
- Never defensive
- Always acknowledge the specific issue
- Offer concrete next step for negatives
- Keep responses under 150 words

Step 3: Sentiment Trend Analysis

# Weekly review analytics report:
1. Count reviews by platform: total, new this week
2. Average rating by platform and overall
3. Most mentioned positive themes
4. Most mentioned negative themes
5. Net Promoter trend: improving / stable / declining?
6. Post summary to #customer-success Slack channel

Step 4: Alert Routing

# Alert thresholds:
- Rating <= 2: immediate Slack alert with full review text
- 3+ bad reviews in 24h: alert CEO/founder
- Negative review not replied to within 4h: escalation reminder
- Positive review mentioning specific feature: forward to product team

Step 5: Review Generation Campaigns

# Post-purchase review request (7 days after positive experience):
"Hi [Name]! If you have had a chance to try [product],
we would really appreciate a Google Review.
Takes 60 seconds and helps others find us: [link]"

Only send to customers with satisfaction score >= 8

The OpenClaw Playbook ($9.99) covers the complete reputation management setup including multi-platform monitoring, response templates for 15+ scenarios, and a sentiment dashboard.